MEDIA BUYING

We are a full service media research, planning, buying and advertising agency with over 8 years of experience in planning and buying multi-media and multi market advertising campaigns, promotions development and creative production assistance.
We are recognized as one of the premiere media buying and advertising agencies in the East Africa. Admedia Communications is highly service oriented, has tremendous buying power, moves quickly and efficiently to meet deadlines while stretching clients’ advertising budgets to gain outstanding media exposure.


RADIO

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National, regional and local spot radio. Armed with research and market savvy, Media Buying Services plans and buys radio schedules that flat out reach our clients’ target audiences. We rank station formats, analyze age cells, ethnic coverage and more to ensure we are on target with the people you want to reach. We squeeze out more share-of-voice for every shilling spent and always include value-added “extras” that cost nothing extra for our clients. We negotiate advantageous media rates that are well below published cost per points. Invoice auditing is the final step in making sure clients’ pay exactly for what was received. Placements include English, Kiswahili and Specific Ethnic media.

TELEVISION

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National, regional and local spot television. Whether clients need to reach the national or local marketplace our “on target” television recommendations effectively maximizes response to our clients’ campaigns and helps them grow their businesses. Our analysis includes determining effective reach and frequency within your target markets and against your target audience. We sort through stations’ program offerings with daypart rankers, looking at audience ratings and share trends, plus much more. We do our homework and use it to negotiate the best possible TV rates. Post analysis is performed to ensure negotiated rating points are achieved and you get full value for your media expenditures. Placements include English, Kiswahili and Specific Ethnic media.


OUTDOOR

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We have extensive experience in outdoor media buying, from billboards and wallscapes to transit and kiosks to theaters and airlines. Clients find value in outdoor because it offers:
• A lower cost per impression than other mass media.
• Targeted geographic reach.
• A constant broadcast of your message.
• High-impact, low-competition advertising.
Through our media strategy and planning process, we will explore outdoor’s potential impact on your campaign and recommend an approach to connect you with your audience.


PRINT

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National, regional and local magazines, newspapers, tabloids, free standing inserts, newsletters and more. We review thousands of consumer, business-to-business and trade magazines, plus newspapers for editorial content, printing quality, circulation verification and target audience delivery. Plus we review the competitive environments for our client’s products and services. We negotiate below rate card, gain preferred ad positions and free editorial coverage for our clients. Placements include English